Creative accessibility is making services or products accessible to a target group for which this is not automatically the case, in a way that also offers added value for the regular target group. The restriction is used as a positive source of inspiration to create accessibility in a creative way. Because it also offers added value for the regular target group, the specific target group is not excluded or treated differently.
At Sencity we focus in particular on accessibility inspired by a deaf and hearing-impaired target group. Up to and including 2020, we are active in Utrecht, together with a team of experienced experts, advocates, innovation experts, concept developers, artists, policy staff and financiers, to improve accessibility in a creative way, together with cultural institutions.
Because of the wide experience of Possibilize, there is also the possibility to use creative accessibility from other limitations.
Creative accessibility has common ground with Inclusive Design.
A number of inspiring examples from practice:
The Antwerp museum has made the exhibition by Peter Paul Rubens interactive, but above all visually, with the application of new techniques instead of an audio guide.
This makes the exhibitions accessible to the deaf and hard of hearing, but other target groups benefit from this as well. Think of migrants with language deficits, foreign tourists, people with intellectual disabilities and young children. The visual aspect can also give a completely different dimension to the experience of the exhibition for a visitor without a language barrier.
A technique that we research to apply at Utrecht Library, Filmcafé Utrecht and the Literature House.
From TV to radio
In the Netherlands, there has been a lot of media attention for 'The Passion' that was broadcast live on Radio 2. Inspired by Audio Descriptions for blind and visually impaired people, visuals who did not have access to the picture tube could now also follow the spectacle, through the radio.
Anne in 8 languages
Theater Amsterdam has developed a translation system for foreign visitors for the theater show ANNE, a play about the life of Anne Frank. However, the texts have also been made available in Dutch, which means that the deaf and hearing-impaired can also follow the performance well. The texts of the performance could be followed in Dutch (and seven other languages) via a tablet, which was confirmed in a support to the theater chair.
A technique that we research to apply at Spring Festival.
As we are in a process to apply similar techniques in a creatively accessible manner with Pathé The Hague, Filmhuis Den Haag, and Omniversum.
Art to feel
You may know the very costly accident in the New Church ... A visitor wanted to touch the artwork Gazing Ball by Jeff Koons, a painting containing a kind of big blue Christmas ball, worth millions of dollars. Then the ball splintered.
Touching a work of art, who does not want to be able to do that now?
Inspired by blind and visually impaired art lovers, they invented something in Prague: